Interview With Nikolay Illiustrov, Game Producer at Playson
Playson is definitely one of the loud names among online casino software developing companies. The company produces high quality casino games on a consistent basis and has many partners in the niche. To learn more about Playson, its games, and its plans, check out this new Q&A with Nikolay Illiustrov, Game Producer at Playson!
Technically speaking, Playson was founded in 2012, but it began gaining fame and popularity starting from around 2014. The time spent was necessary for the company to develop and test a sound and relevant business model, and get ready for consistent and productive work. Today, Playson is one of the leading online casino games developers in the industry, and the company also offers turnkey software solutions for operators in the niche.
The company is constantly expanding its connections, boasting at least three international gaming licenses - by MGA, UKGC, and Swedish license - and offering its products to 17 regulated jurisdictions. Playson constantly works on opening wider borders for itself in terms of reaching to the new markets, and of course in terms of acquiring all the necessary certifications for legitimate activities in the industry.
Playson makes both classic slots and also variously themed slots, thus attracting different types of players. The company is currently more focused on online slot games, but there are also other categories of games developed.
The typical features of products by Playson are omnichannel games; high definition gameplay, and unique custom-made mechanics or bonus features. Playson is well-known for its outstanding products, and participates in almost all major gambling trade shows and events around the world, thus increasing brand awareness, and making connections with new partners.
Q/A Session With Nikolay Illiustrov, Game Producer at Playson
Hello Nikolay! Thank you for finding time to talk to us, and tell our readers more about Playson. To begin with, could you please tell a bit more about yourself and your job at Playson?
My name is Nikolay Illiustrov and I am a Game Producer at Playson, one of the leading brands in the industry. I am tasked with making sure the team produces a regular flow of new content and the best quality games.
As part of my role, I am responsible for ensuring that with every release, we have found the perfect balance between superb mathematics and immersive audio-visuals.
How would you describe Playson as a company? In your opinion, what advantages make Playson stand out among other software developers?
Playson is a fantastic place to work at, with great and supportive staff which makes it easier for everyone to obtain their goals. It’s also a very ambitious company, making it the ideal choice for anyone willing to enhance their career.
What sets us apart from other developers in the industry is our attention to detail when it comes to making games. For example, we pay a lot of attention to the markets our games are live in and ensuring they meet existing market trends and player preferences. An example of this is our Double Hit Mechanic, which was created to support clients that operate in areas that have strict regulations, such as Germany. The format not only resonates with players in the region, but also allows operators to maximise player engagement.
There was news recently that Playson integrates with the SoftSwiss aggregator platform. What do you expect from this collaboration, and what new benefits it can unlock for your company? Will you be able to offer your products to new markets?
The deal with SoftSwiss allows us to widen our scope and reach. The deal will see our great games made available across all SoftSwiss’ White Label operators and Game aggregator clients operating under a Maltese license.
This means that our titles are opened up to an eclectic range of consumers in a booming region, whilst also reinforcing our position in Europe.
We hope that in the future we will be able to use this partnership to supply games outside of Europe and in new markets.
Playson is known as a famous and popular online casino software provider. In your opinion, what key values have helped Playson to win this trust and popularity with players?
The main value is our focus at providing quality games and taking care when designing our products.
We always make sure that each release encompasses several important factors that make a successful game, such as good maths, great visuals and smooth gameplay that is compatible on different platforms.
Due to this level of attention, players enjoy our content and come back to us because they know we can deliver great products and hours of entertainment.
Earlier, Playson was more focused on making thematic slots, like the Chicago Gangsters, or Vikings Fortune: Hold and Win. Now, we see more classic slot games, like 5 Super Sevens & Fruits, or Hot Coins: Hold and Win. What is the reason behind changing the focus towards more classic slot games?
Thematic slots are a great new addition to any portfolio, making it more diverse and inviting a different audience to your offering. However, classic games never lose their following.
In fact, we’ve noticed quite the opposite as classical games have increased in demand across the globe, as players are looking to play modern versions of retro classics. Recently, we’ve combined classic 3x3 grid games with present day mechanics such as Hold and Win, which has broadened the appeal of our slots to a wider audience.
Can the players expect any more highly thematic slot releases by Playson?
While I can’t disclose too much, Playson fans can rest easily as we promise that we’ll continue to develop a diverse portfolio featuring a range of game themes and mechanics.
What titles in the history of Playson do you believe are the most successful, or just the best in quality, and why?
Our Hold and Win titles always impress our audience, these strongly-themed titles have proven to be a great success with our players.
This is extremely noticeable with our animal-themed Hold and Win titles, which always gain the attention of our customers with their vibrant themes and modern game UI that focuses on gameplay.
I believe these titles are our most successful because of their captivating theme-focused design that attracts and intrinsically maintains the attention of players. They’re also filled with impressive mathematics and features that are known to increase player retention. For example, in one of our most recent releases, Wolf Power: Hold and Win, there is the distinct Free Spins mode where Stacked Wild symbols nudge to their full appearance on the reel. Exclusive features like this are what makes these titles very popular; the fact that each game is themed makes it easier for us to make them stand-out with their own unique features.
Currently, the last three games released by Playson are Spirit of Egypt: Hold and Win, Royal Coins: Hold and Win, The Fruit Megaways™. Could you please tell our readers more about these slots?
These are three fantastic additions to our portfolio, all complete with great visuals, superb features and mathematics.
The Spirit of Egypt: Hold and Win title is an immersive ancient Egyptian-themed slot that offers several Bonus features and a Bonus Game that enlarges the 3x5 slot into a 5x7 one. This game includes an impressive Free Spins mode with a Synced Reels Feature that links two to five consecutive reels. This sees the reels display the same combination of symbols, increasing the chances of winning.
Royal Coins: Hold and Win is a game that combines class and simplicity, the 3x3 slot has 5 pay lines and offers endless entertainment with three different in-game jackpots. This title offers Royal Bonus symbols that can gather value from all other visible coins on the game field, which even includes the jackpots.
Lastly, The Fruit Megaways™ is probably our most ambitious release, with its over 117,649 ways to win on a title that offers 6 reels and up to 7 random rows.
Players can enjoy classic Megaways features, however, to increase the entertainment we’ve included growing multipliers within the Free Spins mode.
In addition to slots, Playson also has several table games in the portfolio. Does the company have any plans on developing more table games?
Currently, our ideas are in a development pipeline, meaning that we will return to them once we see greater demand. At this time, we try to keep our focus at the core product – slot games.
Are there any intentions of developing Live Dealer games in the future?
That is a whole new branch for Playson, and we are investigating all pros and cons on the matter, but judging from the success of Evolution products we can surely expect more of such products on the market.
How is the creative process organized at Playson? How do you choose the theme of the game, unique features, bonus games, etc.? Our readers are always curious about behind the scenes processes of games development.
When it comes to brainstorming or designing a new game, we start by focusing on how we can make a product that stands out. This approach allows us to not only stand apart from other developers, but also from our own portfolio. This results in our players receiving new titles that are unique, so every time they play a new release they’re experiencing something different.
And eventually, the last but not least question: could you please share some insider’s information and tell us what new game releases we can expect from Playson in the near future?
One of the upcoming games would be another Megaways edition to our portfolio but this time in an Ancient Egypt setting. It will be a sequel to one of our most exciting games.
CasinosHunter: We believe The game mentioned is Solar Queen Megaways™ which is going to be released on Nov, 4. This slot has an unusual grid, and the bonus features are Scatters, Sticky Wilds, Free Spins, Sun symbol, Flaming Frame, Stacked symbols, and Multiplier.
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