Interview With Bryan Upton, Founder of Lucksome

Interview With Bryan Upton, Founder of Lucksome
7 min read

CasinosHunter hunts down online casino games and providers that bring luck to the players! This is why Lucksome studio is of special interest to us. This time, Bryan Upton, founder of Lucksome, shares his approach to creating high-quality casino games in a highly competitive environment. Find out more in the full Q&A.

About Lucksome

Lucksome

Lucksome was founded in 2020, so this is a very young online casino games studio. And yet, due to the impressive experience of the founder in this industry, and due to the talented team behind the brand, now Lucksome holds several international iGaming licenses and offers its games in casinos that work in Europe and North America. 

Lucksome is licensed by Alderney, UKGC, and MGA, as well as licenses that allow operating in Romania and Greece, among others. Overall, games by this company are available in online casinos by 30 operators in 45 countries. 

Another feature that makes Lucksome truly reliable and safe is its certificate by eCOGRA which ensures that Lucksome slots use proper random number generator (RNG) software that produces random and fair results. Lucksome team is aware that the company is very recent, especially compared to some old and well-known brands, and that they have to work towards winning the players’ trust first. 

There are still few games by Lucksome, but the company accepts 30+ fiat currencies for the bets. The games support 15+ languages. Being unable to compete in the number of games, Lucksome focuses on quality. One of the natural consequences of such focus is that the games are full of original bonus features, including free spins, feature upgrade, expanding reels, multipliers, bonus buy, and other unique mechanisms. 

CasinosHunter has asked Bryan Upton, founder of Lucksome, about the company’s approach to creating slots, and about plans and trends. Read the full Q&A below.

Q/A Session With Bryan Upton

Bryan Upton, Founder of Lucksome
Bryan Upton
Founder of Lucksome
Lucksome

I’ve been in the gambling industry all my professional life which is around 16 years now. I’ve been a game artist, a games designer, studio manager, product manager, and then C-Level management. I’ve now worked in the online space as much as in land-based. I worked a lot out of Vegas and have been around the world to see how players play different games in different settings. I founded Lucksome in Sept 2020. Lucksome is about making well-made games with transparency, awesome graphics, and the best mathematics in the world.

We started off simply because we wanted to do something in a less chaotic and corporate environment. We’ve all worked at the big studios and felt that we can do better by staying small, focusing on games design quality and what it is players out there want.

Lucksome is a small and young company, and the competition is huge. What is the main strength that makes the company stand out from the crowd? 

Quality. Transparency. Diversity. We don’t compromise on quality, even with games like Coins on Fire - a simpler more classic game - detail and polish are everything. Transparency: we show more stats on our games so that players know what our games are about. Diversity: take a look at our portfolio. Our games are very diverse in themes, mechanics, and math profiles.

We are masters at what we do, but Lucksome is new and is out to impress and build player trust.

As far as we know, Lucksome already holds three licenses and an eCOGRA certificate, is that correct? What are the main markets of interest? 

We have seven licenses including Romania and Greece now which is exciting. We are also very excited that our content is releasing in Italy and North America but have a strong following in many markets including Scandinavia.

There are only 7 games in the portfolio right now, but some are already pretty popular. Which game is the most popular with players? What is so special about it?

Popular Lucksome Slots

Voodoo Temple and Bon Bomb Luxpots have been especially popular with players - two very different games. Our first game (Divine Links) has consistently performed also. It’s too early to tell on our newest release, Gates of Etherea.

We have seen many interesting bonus features in slots by Lucksome, including multipliers, feature upgrade, expanding reels, and even Bonus Buy. In your opinion, are there any signature features already that make slots by Lucksome instantly recognizable? 

We have our Lucksome Locks feature in some of our titles that allow players to have extra chances to spin in the bonus after a near miss. We have also our Double Lux Bonus Buy feature (debuting in Bon Bomb Luxpots) that allows players to keep their winnings if they win a certain xBet or below and retrigger the bonus.

Can you tell us more about the creative processes in your studio? How many people are involved in game creation? How long does it take? 

We ALWAYS start with the player.

Who is this game for? What features do/might they like? What math profiles do they like to play? We then begin putting mechanical concepts together and when we’ve thrown the idea around a lot and put a narrative on it (and we’re happy!) then we’ll get to work on the art and the math. Then we go into production writing code and animation. A game can take weeks or many months depending on the concept we’ve come up with.

Do you have plans on making other types of games, like Table games? 

We do, but not yet. We have some interesting immediate plans with our current slot content, but we have some really nice ideas for other game types that we would also love to try out.

Let’s talk about the upcoming slot games. There’s already a teaser on Gates of Etherea and the bonus features include Free Spins and Wilds, but can you please tell us more about this slot? 

Gates of Etherea is a Max Win game. We wanted a game where the max win isn’t just about the bonus, so we focussed a lot of the RTP in those Scatter Portals, which have a very strong paytable and a 5,000x Bet potential. Waking up the Guardians is the other focus; Scatter Portals will power them up until they wake and launch Free Games. Watch them shoot lasers from their eyes and convert symbols to High Paying symbols, Wilds, Wilds with Multipliers, and Scatter Portals that with 10+ can retrigger Free Games.

What about the other upcoming slot called Coins on Fire? There's no teaser yet and we are intrigued. Can you please share some details?

Coins On Fire Online Slot by Lucksome

“On fire” is what this game is about! It’s high-hit frequency action so the game is super-exciting. It’s a 3x3 5-liner with beautifully designed classic symbols and a Respins On Fire feature that you will see frequently. The trigger is simple: land a wild and Fire Coin sub-symbol on any of the non-wild symbols. Each Fire Coin has a value, and if you’re lucky enough to land multiple fire coins they will add up to give you the number of respins you have. Every wild you land INCLUDING the wild you triggered becomes a sticky wild for the remainder of the respins AND any new Fire Coins that land during respins will add to the respins you have left! If you are lucky enough to get a full screen of wilds in the respins feature, you can get repeated respins of 80x! In jurisdictions with operators that allow it, there is the option of the Extra Respins Sidebet that allows you to double the bet and have between 1 and 7 respins added to the triggering number of respins when the feature launches for extra excitement!

You’ve been in the online gambling industry for a while; what general new trends have you been noticing recently? 

Lots and lots of content, so the quality of the games out there has dropped significantly as everyone competes. This is why Lucksome is focusing on quality more than anything.

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